A Generative AI–Based Framework for Cultural and Entertainment Content Creation for Older Adults

Abstract

In the context of rapid population aging and ongoing digital transformation, cultural and entertainment services have become an essential component of quality-of-life enhancement for elderly populations. Generative artificial intelligence (AI), with its capacity for multimodal content creation and adaptive personalization, offers new possibilities for addressing the diversified cultural needs of older adults. This study explores the application of generative AI in elderly cultural and entertainment content from the perspectives of content generation, creative assistance, immersive experience design, and service delivery. Drawing on a practice-oriented and user-centered methodological framework, the research integrates qualitative needs assessment, AI-assisted content production, and iterative evaluation based on elderly user feedback. The findings suggest that generative AI can effectively support the transition from standardized cultural provision toward adaptive, interactive, and culturally sensitive service models. By situating technological innovation within a human-centered and culturally grounded research context, this study provides practical insights for the development of intelligent cultural services in aging societies.