Research on the cultural value and innovation strategy of Hanfu under the background of “The Belt and Road Initiative”

Abstract

Through the analysis of the development status of Hanfu and the exploration of its cultural value, this paper expounds the significance of innovation under the background of "The Belt and Road". Cultural value is the source of inspiration for costume design. It is proposed that through innovation in design and communication, combined with the culture contained in it, we can break the thinking pattern, present a new interpretation of Hanfu, and create more possibilities for the spread and development of Hanfu culture with the construction of “One Belt and One Road”.